From: Lie Group (Manifold)
Innovative way of advertising
Ever wondered if brand related advertisement can be linked to social welfare.
Recently, KFC came up with an idea of filling up potholes on the roads of Louisville, USA with asphalt. Only thing they wanted is the permission to put KFC logo over the repaired patches of road. This way they were able to advertise while citizens got the benefit of improved infrastructure.
The following picture tells the entire story
Brian Bohannon/PRNews
Way forward: In my opinion considering the number of big advertisements and hoardings on road it is less likely to cause too much of a problem. But to ensure safety of citizens, municipality departments of various cities may take this in form of pilot projects and ensure that it is not causing inconvenience for the motorists by distracting their attention. If it is fine with motorists this may be a new trend in advertisement world.
On the other hand, Govt. authorities should frame some rules on number and size of advertisements to keep a tab on large scale graffiti on roads.
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